When selling on Etsy – a well-known online marketplace, all sellers want to raise as much revenue as possible. To get this, store owners need to find all ways to learn how to get more sales on Etsy. However, this is not simple when the number of sellers in 2023 increases nearly 3 times compared to 2019.
Moreover, it is absolutely impossible that only you sell these products. The competition among sellers becomes more fierce than ever. Therefore, all Etsy store owners are trying to get more sales on Etsy.
If you’re trying to find ways to flourish your sales on Etsy, you’re in the right place. LitCommerce will come across #10+ useful ways on How to Get More Sales on Etsy in 2023. We will cover:
#1. Build your unique Etsy brand awareness
The first impression of a person to you is always your name or any of your special identification marks. So does your Etsy shop! To attract your customers and get Etsy sales, the first important thing you should do is to build your own unique Etsy brand name and share it with whoever you can.
The more people know about your store’s name, the more popular your brand will be. “Word-of-mouth marketing” is always an effective marketing campaign! Believe! If you aren’t satisfied with your current name, consider changing your Etsy shop name soon or later.
To determine your brand, you should answer the following features:
Sales motto
Sales goal
Product orientation
From there, you can visualize and design a unified brand identity including name, logo, slogan, brand color, and feature products,… and use them as a “master guide” for your business on How to Get More Sales on Etsy.
#2. Design eye-catching product images
Among the best selling channels, Etsy is an ideal “land” for selling art-oriented products mostly handmade. Therefore, buyers often buy partly based on aesthetics. The uniqueness, difference, and creativity are the factors that impress buyers. All this is shown in the product images. The more impressive the Etsy images, the more chance that the customers will decide to buy.
Below is a step-by-step instruction that helps you get more sales on Etsy thanks to effective product images:
Prepare good lighting (natural light in the early morning/flash in the evening) before taking a shot
Take products images yourself (shouldn’t copy others’ images)
Be clear in details, materials, and color of items
Show all angles of the products
Use photo editing applications if necessary
Remove or blur the background to make your products stand out
Move the items to the middle of the image
Add your branding signals (logo, product templates,…)
Include customer review images
Add important information to images (size, materials,…)
Designing eye-catching images not only attracts customers but also show the store owners’ investment, enthusiasm, and respect for customers.