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How to Sell on Etsy in 2023: A Beginners Guide


So you want to learn how to sell on Etsy but don’t know where to start? You’ve come to the right place.

With over 96 million active buyers worldwide, Etsy is one of the biggest online marketplaces in the world. It’s the place to be if you’re a creative entrepreneur with a product to sell.

Keep reading to learn everything you need to know to create your own Etsy shop and start selling today.


10 simple steps to start selling on Etsy

1. Create a free account

First things first. Head on over to Etsy.com/sell and click “Get Started”.

Enter your email address and follow the prompts.

2. Open your storefront and select preferences

You’ve registered your free account — awesome! Now select your shop language, country, and currency.


Source: Etsy

Choose a shop name. This part can be tricky, especially if you’re starting from scratch. Here are a few tips to help get those wheels turning:

  • Combine a word that conveys the feeling you want your brand to evoke with the word for whatever it is that you sell. Example: Enchanting Pendants.

  • Use a unique word or phrase inspired by something abstract — like nature, a foreign language, or a musical instrument.

  • Try making up a new word by combining two together.

  • Use your own name.

Keep in mind: You can change your shop name as many times as you want before launch. But if you want to change it after, you can only do it once. Choose wisely!

3. Stock your shop with products

Once you’ve set up your shop, it’s time to add your product listings.

For each item, you can add up to 10 photos. And if you really want to level up, you can upload a 5-15 second video.


Source: Etsy

Here you’ll include details for your listing, assign it a category, and add your inventory with product descriptions, pricing, and shipping information. You can also decide whether you want to use Etsy ads to market your shop.

Once you’ve added in all the details for your item, you can hit “Publish” or “Save as Draft” and come back to it later.

4. Decide how you want to get paid

One of the reasons you want to start selling on Etsy is to make some extra cash, right?

Once you’ve set up your product listings, you’ll need to let Etsy know how you want to get paid. Add in your personal information, and address, and connect your bank account. Easy peasy!


Source: Etsy

5. Pick shipping options

You have two options when it comes to shipping:

  • Select your shipping preferences on a per-product basis, or

  • Apply your shipping settings to your entire store

So, say you have an item that doesn’t cost a lot to ship, and you can offer free shipping on that one item. But if your shop preferences are to have your customer pay for shipping on the more expensive items in your store, you can do that, too!

6. Set up billing for customers

Etsy Payments is the simplest way to handle billing for both you and your buyers.

When enrolled, customers can choose from various payment options (like credit card, debit, or Apple Pay) and pay in their local currency.

7. Connect your storefront to your ecommerce website

If you have an existing ecommerce website for your business, we have some great news!

Etsy works with many ecommerce platforms like Shopify, Magendo, and WooCommerce, so you can connect your existing site to your Etsy storefront.

So, if you’re selling a product on Shopify but also want to become an Etsy seller, you can do that by using the handy Shopify integration!

And with the help of the Heyday Shopify integration, you can also easily manage customer support all within your Shopify store.

Heyday is a conversational AI chatbot that can make sure your customers feel supported 24/7 without adding extra work to your plate.


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